Keep Web site from getting lost in crowd...

So, You’ve hired the best designers around and pulled out all the stops to build a full service Web site. Sorry to say that’s not enough. Even business owners armed with a fantastic Web site still can feel in visible if they have not taken the next step: generating visibility for the site.

Your goal now should be to pull more prospect to your site and start realizing a return on your online investment. It’s on your online investment. It’s all about visibility. If prospects don’t know who or where you are, you’re sunk. A well-done Web site offer great potential for boosting your business visibility, but with millions of site vying for customer attention, it’s easy to get lost in the crowd.

Search engines are your secret weapons.
They are the key to Internet success for the most small businesses. Millions of people use search engines daily by typing in words or phrases to describe what they want. If your name pops up in the results list at google, Yahoo!, AOL Search MSN, Ask Jeeves or others, the benefits are golden.the art of increasing online visibility is one of the newest marking and Internet skills small business owners have to master. In teach lingo, this is called Search Engine Optimization. To win at this game, you must do three things.

1. Create the right keywords to describe what you offer.
2. Organize each page on your site properly to capture search engine attention.
3. Periodically submit updated information on your site and your business to search engine and online directories.

You can do much of this yourself or seek help from search engine submission service catering to small business. Don’t expect search engines and online directories to fine your site to them. The best way to do this is through a paid submission service. Most such services are effective and inexpensive.
Improve your visibility to the search engine by placing your most important content first in clear, uncluttered fashion. Write titles and descriptions that are clear, factual and less “ Sale Talk.”
If your geographic location is relevant, use it in the description. Some search engines now offer ad programs geared specifically to small, local businesses.